Friday, November 17, 2017

Cataloging Catalogs: HATS!!! Montgomery Ward Spring/Summer 1943


What I have discovered from collecting catalogs so far is that I really, really, do love 1940's fashion, and in particular this first catalog of mine from 1943 has turned out to be a real favorite. 1943 was a good year for clothes and accessories even while the world was in the thick of WWII!

Now for course it is good to remember these pages are from Wards, where regular people shopped, so these images may not represent the avant garde or ultra "fashionable" looks of the time necessarily. I'm not sure how the relationship between department stores and high fashion functioned in the 1940's, but now in 2017 for example I would consider the stock at Macy's to be much more conservative/mundane on average than the looks on Paris runways or in Vogue. In many ways that's what makes old catalogs like this such an amazing resource to have in addition to the more glamorous surviving materials like Hollywood films of the time, because these catalog show us what was available to a more average consumer. This also highlights how truly flamboyant some fashions of the 40's were if these majestic hats here in Wards were not fantastical catwalk creations, but stuff your mom would wear. How fabulous these hats are, it is just too much not to be able to buy them today! Why did hats go out of fashion!!!

More than ever I encourage you to view these images as big as possible and soak in the details. The text describes the many colors each hat may have been available in, and I challenge you to not think to yourself "yes, yes, one of each please!" Let these images be inspiration to any of you milliners out there, we need more hats like these again.
















Feel free as always to pin, save, and share! I hope some of you out there enjoy these resources as much as I do <3 There's still a few more posts worth of images from the 1943 catalog, and then we will be jumping into a new catalog (or two, or three catalogs!) next year!


Thursday, November 16, 2017

Burgundy and Navy Blue










You know I must be a bit tired when I can't manage to think of an even mildly clever or cute title for a post, simply listing colors is the best I've got today! It's Thursday, so I'm ready for bed and I haven't even had dinner yet :)

Do I wish I could have one of these Emmy Design Sweden cardigans in every color? Yes. Sadly, that's just not gonna happen, so I have to wear my "fig" colored version as much as I can. This time I paired the cozy wool cardigan with an equally warm wool skirt in navy blue. The warm brown accessories were selected mainly so I could wear this fantastic and huge acorn brooch from Luxulite! Still speaking of colors, my dark purple hair isn't looking very purple here is it? Don't worry, I have since had it re-done in a bit brighter hue, you'll all be seeing that soon I promise! It is harder to match with things than my old usual shade of dark brown, but it is also just more fun so I'll take the extra challenge when styling outfits for now.

I just can't believe it's November already, let alone that Thanksgiving is next week! I should have planned ahead a bit better and saved up some extra money for Black Friday sale shopping but I'm afraid a recent splurge (and I mean splurge *cough* Remix shoes...*cough*) I doubt I'll be taking advantage of the sales at all. Unless Collectif have a crazy sale on coats...because I could be tempted there perhaps. I need to be sewing instead of shopping anyways!

Cardigan: Emmy Design
Skirt: Made by me
Shoes: Royal Vintage Shoes
Handbag, Earrings, & Gloves: Vintage
Brooch: Luxulite
Beret: Tourist shop in Paris


Monday, November 13, 2017

Emerald in the Pines







 

While cheekily shopping for this fall I was super pleased to have found emerald colored gloves, and then I spotted this emerald green suit!

Alright, while it's true this suit isn't an absolute perfect fit, just look at the color! I had to make it work, and I have already taken in the waist about 2 inches and I could take it in more. If only I had a bit more tailoring experience! I also couldn't decide if I wanted to switch out the moonglow style plastic buttons or not, but decided to keep them for now. Moonglow buttons, after all, were a thing in the mid-century...which this suit, while indeed "vintage", is not.

No this suit isn't from the 1940's or 50's, it's from the 1980's or 90's! The telltale plastic zipper and more modern labels can confirm this date range. In this great color, and in 100% wool, I decided to take a chance on a "newer" suit and see if I could style it back several decades. It could still use a more pronounced hourglass/new look waist shape, but I think it will do! The only other issue with it are the awkward length sleeves, which are somewhere between being bracelet length and just being a bit too short. This suit isn't labeled as being petites which would have explained this strange sleeve length, but I'm just going to pretend they are supposed to be bracelet length sleeves and wear longer gloves with this jacket! The bright yellow gloves I have on here were another recent find, I have been so lucky finding gloves this season. This pair and another identical in style but bright orange I picked up for a steal and they are/were dead stock too which is always the best!

I hope you all had a relaxing weekend. I spent a whole day scanning and editing the last fashion pages of the 1943 Montgomery Wards catalog so expect to see more from Ward's very soon. The next few pages are all hats so they are extra dreamy!

Suit: Vintage (Etsy)
Gloves, Bag, Hat, Earrings: Vintage
Shoes: Royal Vintage Shoes
Fishnets: Amazon
Sweater: Zara

Saturday, November 11, 2017

Cataloging Catalogs: Montgomery Ward Spring Summer 1943 (Coats!)


With the arrival of the frosts and early sprinklings of snow, it is time to sort out styling coats. If only finding 1940's coats was as easy as choosing from dozens of options in a mail order catalog. These pages may be from the Spring/Summer 1943 Montgomery Wards catalog, but swap out the straw hats for wool and these coats would be just as fabulous for late fall and winter. I know I'd like several of these coats in my closet! It may be time to try and make a coat, though the many layers involved are intimidating. just look at the coat on the left in the image below though! So dreamy. I've got a dress to make first, and hopefully it will be just the project I need to get sewing again more frequently. Have a good weekend everyone!
















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